---
title: "BMW: AI company profile, people and coverage"
description: "Bayerische Motoren Werke AG, trading as BMW Group, is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker 'BMW' first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH in 1917."
canonical: https://monitor.paciva.ai/company-bmw
type: Organization
wikidata: Q26678
wikipedia: https://en.wikipedia.org/wiki/BMW
website: https://www.bmw.com
source: AI News Monitor
publisher: Paciva
license: CC BY 4.0 for this page's own layer; facts from Wikidata (CC0 1.0)
---

# BMW

> Bayerische Motoren Werke AG, trading as BMW Group, is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker "BMW" first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH in 1917.

Read on the web: https://monitor.paciva.ai/company-bmw

## Facts

- Category: Autonomous vehicles
- Country: Germany
- Founded: 1916-03-07
- Headquarters: Munich
- Status: public
- Website: https://www.bmw.com
- Employees: 149,475 (as of 2022-12-31)
- Also known as: B.M.W., Bavarian Motor Works, Bayerische Motorenwerke, Bayrische Motoren Werke
- Industries: automotive industry, aeronautical engineering, manufacture of motor vehicles, activities of holding companies

## Accounts

- x: https://x.com/BMW
- linkedin: https://www.linkedin.com/company/bmw-group
- github: https://github.com/bmwgroup
- youtube: https://www.youtube.com/channel/UCv_N2TJ6EBx56eMUK8GwhDQ
- facebook: https://www.facebook.com/BMW
- instagram: https://www.instagram.com/bmwgroup

## Key people

- Gustav Otto, founder (German aerospace engineer (1883–1926))
- Karl Rapp, founder (German engineer (1882-1962))
- Camillo Castiglioni, founder (Austrian financier and banker (1879-1957))
- Franz Josef Popp, founder (Austrian businessman (1886–1954))
- Oliver Zipse, chief executive (German manager and BMW CEO), since 2019-08-01
- Norbert Reithofer, chair (German businessman), since 2015-05-01
- Chris Bangle (American automobile designer)
- Heinrich Nordhoff (German businessman (1899–1968))
- Mike Krack (Luxembourger engineer)
- Claus Luthe (German automobile designer (1932–2008))
- Max Friz (German aerospace engineer (1883-1966))
- Adrian van Hooydonk (Dutch automobile designer (born 1964))
- Herbert Diess (Austrian businessman)
- Karim Habib (automotive designer)
- Harald Krüger (German businessperson and former CEO of BMW)
- Eberhard von Koerber (German manager (1938–2017))
- Markus Duesmann (German manager, CEO Audi)
- Harry Croner (German photographer (1903–1992))

## Revenue

- 2019-01-01: EUR 104.2 billion (Wikidata)
- 2020-01-01: EUR 99 billion (Wikidata)
- 2021-01-01: EUR 111.2 billion (Wikidata)
- 2022-01-01: EUR 142.6 billion (Wikidata)
- 2023-01-01: EUR 155.5 billion (Wikidata)
- 2024-01-01: EUR 142.4 billion (Wikidata)

## Ownership

Subsidiaries: Land Rover, BMW M, Alpina, Rolls-Royce Motor Cars, BMW Group Plant Dingolfing, BMW i, Rolls-Royce Deutschland, BMW Group Classic, BMW South Africa, BMW-Flugmotorenbau

## Products

- car
- motorcycle
- electric car

## Coverage on the Monitor

Every article, podcast, video and market the Monitor holds on BMW, dated and linked to its publisher: https://monitor.paciva.ai/company-bmw#connections

## Sources

- Facts: Wikidata (CC0 1.0), https://www.wikidata.org/wiki/Q26678, read 2026-11-11
- Summary: Wikipedia (CC BY-SA 4.0), https://en.wikipedia.org/wiki/BMW

Part of [AI Companies](https://monitor.paciva.ai/companies.md), the Monitor's directory of every AI company on file.