---
title: "Fitbit: AI company profile, people and coverage"
description: "Fitbit, sometimes marketed as Google Fitbit, is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021."
canonical: https://monitor.paciva.ai/company-fitbit
type: Organization
wikidata: Q5455414
wikipedia: https://en.wikipedia.org/wiki/Fitbit
website: https://www.fitbit.com/
source: AI News Monitor
publisher: Paciva
license: CC BY 4.0 for this page's own layer; facts from Wikidata (CC0 1.0)
---

# Fitbit

> Fitbit, sometimes marketed as Google Fitbit, is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021.

Read on the web: https://monitor.paciva.ai/company-fitbit

## Facts

- Category: Artificial intelligence
- Country: United States
- Founded: 2007-01-01
- Headquarters: San Francisco
- Status: subsidiary
- Website: https://www.fitbit.com/
- Employees: 1,473
- Industries: consumer electronics industry

## Accounts

- x: https://x.com/fitbit
- youtube: https://www.youtube.com/channel/UCzqcfJjCO5C1zUmnxFRGvzg
- facebook: https://www.facebook.com/fitbit
- instagram: https://www.instagram.com/fitbit

## Key people

- James Park, founder (Korean American tech entrepreneur)
- James Park, chief executive (Korean American tech entrepreneur)

## Funding rounds

From Form D notices filed with the SEC. An amount sold is what the filing reports at the time of filing, not a valuation.

- 2015-03-30: Form D, USD 17.8 million sold of a USD 17.8 million offering, 38 investors ([filing](https://www.sec.gov/Archives/edgar/data/1447599/000116840415000009/))
- 2013-08-13: Form D, USD 43 million sold of a USD 43 million offering, 6 investors ([filing](https://www.sec.gov/Archives/edgar/data/1447599/000144759913000003/))
- 2012-01-24: Form D, USD 12.1 million sold of a USD 12.1 million offering, 5 investors ([filing](https://www.sec.gov/Archives/edgar/data/1447599/000144759912000001/))
- 2010-09-10: Form D, USD 8 million sold of a USD 9 million offering, 2 investors ([filing](https://www.sec.gov/Archives/edgar/data/1447599/000144759910000003/))

## Revenue

- undated: USD 271.1 million (SEC filing)
- undated: USD 745.4 million (SEC filing)
- undated: USD 1.9 billion (SEC filing)
- undated: USD 2.2 billion (SEC filing)
- undated: USD 1.6 billion (SEC filing)

## Ownership

Parent: [Google](https://monitor.paciva.ai/company-google.md)

## Products

- Fitbit Alta
- Fitbit Flex
- Fitbit Zip
- Fitbit Ultra
- Fitbit Surge
- Fitbit Charge HR
- Fitbit Aria
- Fitbit Versa
- Fitbit Ionic

## Coverage on the Monitor

Every article, podcast, video and market the Monitor holds on Fitbit, dated and linked to its publisher: https://monitor.paciva.ai/company-fitbit#connections

## Sources

- Facts: Wikidata (CC0 1.0), https://www.wikidata.org/wiki/Q5455414, read 2026-11-11
- Summary: Wikipedia (CC BY-SA 4.0), https://en.wikipedia.org/wiki/Fitbit
- Filings: SEC EDGAR, https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001447599

Part of [AI Companies](https://monitor.paciva.ai/companies.md), the Monitor's directory of every AI company on file.