---
title: "Instacart: AI company profile, people and coverage"
description: ", doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order, while also providing alcohol delivery in regions where it is permitted."
canonical: https://monitor.paciva.ai/company-instacart
type: Organization
wikidata: Q22909236
wikipedia: https://en.wikipedia.org/wiki/Instacart
website: https://instacart.com/
source: AI News Monitor
publisher: Paciva
license: CC BY 4.0 for this page's own layer; facts from Wikidata (CC0 1.0)
---

# Instacart

> , doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order, while also providing alcohol delivery in regions where it is permitted.

Read on the web: https://monitor.paciva.ai/company-instacart

## Facts

- Category: Artificial intelligence
- Country: United States
- Founded: 2012-01-01
- Headquarters: San Francisco
- Status: public
- Website: https://instacart.com/
- Also known as: Maplebear Inc., Maplebear Inc.     (San Francisco, CA), Maplebear, Inc.
- Industries: retail, food product, delivery, food delivery

## Accounts

- x: https://x.com/Instacart
- linkedin: https://www.linkedin.com/company/instacart
- facebook: https://www.facebook.com/Instacart
- instagram: https://www.instagram.com/instacart

## Key people

- Apoorva Mehta, founder (Indian-Canadian founder of the grocery delivery company Instacart)
- Max Mullen, founder
- Fidji Simo, chief executive (French-American businessperson and CEO), since 2021-01-01

## Funding rounds

From Form D notices filed with the SEC. An amount sold is what the filing reports at the time of filing, not a valuation.

- 2021-11-01: Form D, USD 232 million sold of a USD 290 million offering, 31 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000189134421000001/))
- 2021-03-11: Form D, USD 265 million sold of a USD 500 million offering, 54 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000155929221000001/))
- 2020-10-20: Form D, USD 200 million sold of a USD 300 million offering, 4 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000182771520000001/))
- 2020-06-26: Form D, USD 225 million sold of a USD 325 million offering, 9 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000181080620000002/))
- 2018-04-13: Form D/A, USD 349.1 million sold of a USD 350 million offering, 7 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909118000002/))
- 2018-02-22: Form D, USD 195 million sold of a USD 250 million offering, 3 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909118000001/))
- 2017-03-15: Form D, USD 413 million sold of a USD 500 million offering, 26 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909117000003/))
- 2015-07-10: Form D/A, USD 220.2 million sold of a USD 220.2 million offering, 21 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909115000001/))
- 2014-12-30: Form D, USD 210 million sold of a USD 220 million offering, 17 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909114000002/))
- 2014-06-25: Form D, USD 42.4 million sold of a USD 44.5 million offering, 10 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909114000001/))
- 2013-07-11: Form D, USD 8.7 million sold of a USD 8.7 million offering, 6 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909113000002/))
- 2013-06-12: Form D, USD 192.6 thousand sold of a USD 192.6 thousand offering, 2 investors ([filing](https://www.sec.gov/Archives/edgar/data/1579091/000157909113000001/))

## Investors

- [Sequoia Capital](https://monitor.paciva.ai/company-sequoia-capital.md)
- [Y Combinator](https://monitor.paciva.ai/company-y-combinator.md)
- [Kleiner Perkins Caufield & Byers](https://monitor.paciva.ai/company-kleiner-perkins-caufield-byers.md)
- [Khosla Ventures](https://monitor.paciva.ai/company-khosla-ventures.md)

## Revenue

- undated: USD 1.8 billion (SEC filing)
- undated: USD 2.6 billion (SEC filing)
- undated: USD 3 billion (SEC filing)
- undated: USD 3.4 billion (SEC filing)
- undated: USD 3.7 billion (SEC filing)

## Ownership

Subsidiaries: [Caper](https://monitor.paciva.ai/company-caper.md)

## Coverage on the Monitor

Every article, podcast, video and market the Monitor holds on Instacart, dated and linked to its publisher: https://monitor.paciva.ai/company-instacart#connections

## Sources

- Facts: Wikidata (CC0 1.0), https://www.wikidata.org/wiki/Q22909236, read 2026-11-11
- Summary: Wikipedia (CC BY-SA 4.0), https://en.wikipedia.org/wiki/Instacart
- Filings: SEC EDGAR, https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001579091

Part of [AI Companies](https://monitor.paciva.ai/companies.md), the Monitor's directory of every AI company on file.